The Selling Process

A Step-by-Step Guide by Property Lane

A Step-by-Step
guide by property lane

Selling a property is one of the most significant decisions you’ll make, and at Property Lane, we understand that it’s not just about the sale—it’s about the emotions, memories, and future plans attached to your home. Whether you’re upsizing, downsizing, or relocating, our experienced team is here to guide you every step of the way with a professional yet warm approach. Below, we’ve outlined our property selling process to help ease your mind, answer key questions, and ensure you feel supported throughout the entire journey.

Step 1Expert Advice and Initial Consultation

Every sale begins with a conversation

The journey starts with an initial consultation, where we take the time to understand your unique circumstances, timelines, and goals. At Property Lane, we believe in delivering personalised real estate services tailored to your needs. Our team will provide an honest and realistic appraisal of your property, discussing market conditions, comparable sales, and strategies to maximise your home’s potential. This is your opportunity to ask questions about costs, selling timeframes, and the best approach for your property type and location.

Step 2Property Preparation – Maximising Value

First impressions matter

Before your property hits the market, it’s important to present it in the best possible light. Our team will guide you through the process of preparing your home for sale, with tailored recommendations ranging from minor repairs and decluttering to full home staging. We work with a network of trusted professionals who can assist with everything from landscaping to painting, ensuring your property stands out. Our interior decoration expertise also comes into play here, helping to highlight your home’s unique features and create an inviting atmosphere that appeals to buyers on both a practical and emotional level.

Step 3The Power of Our Extensive Database

Leverage our extensive buyer network.

One of the key advantages of working with Property Lane is our access to our extensive database of active buyers looking for properties just like yours. These are individuals who have already expressed interest in purchasing property on the Sunshine Coast and are often ready to make quick decisions. This direct access to serious buyers can help reduce the time your home is on the market and, in some cases, even eliminate the need for further public marketing. Our database gives your property a head start, generating early interest and momentum before launching a broader marketing campaign.

Step 4Targeted Marketing and Advertising Campaigns

Reach the right buyers with precision marketing.

To ensure your property reaches the widest and most relevant audience, we create a customised marketing plan designed to highlight your home’s best features. Our campaigns use a mix of online and offline channels, from premium real estate websites to social media platforms, as well as targeted advertising within the local community. High-quality professional photography, virtual tours, videos and engaging property descriptions are all part of the strategy to capture buyers’ attention.

We’ll also create visually appealing marketing materials using tried and tested strategies. These visuals are designed not only to showcase your property but also to evoke feelings of warmth, comfort, and trustworthiness, ensuring potential buyers feel connected to your home before they even step through the door.

Step 5Managing Inspections and Open Homes

Creating the perfect environment for inspections.

Once your property is on the market, we will manage all aspects of inspections and open homes. We understand that this can sometimes be an emotional process, as strangers walk through your home, assessing its suitability for their needs. At Property Lane, we take the utmost care to ensure inspections are smooth, well-coordinated, and respectful of your privacy. We will guide you on how to present your property for each open home or private inspection to make it as appealing as possible while keeping you informed every step of the way.

Step 6Campaign Management and Communication

Regular updates, so you’re never left in the dark.

Communication is key throughout the selling process. We pride ourselves on our ability to provide clear and consistent updates, ensuring you’re always in the loop. From regular feedback after inspections to market updates and buyer interest reports, you’ll have a clear understanding of how your campaign is progressing. We believe in building trust through open dialogue, so you can feel confident that everything is on track. Our team is always available to answer questions and provide reassurance, helping to reduce any anxiety you may feel along the way.

Step 7Handling Offers and Negotiations

Expert negotiation on your behalf.

Receiving an offer is an exciting moment, but it’s also the stage where having a skilled real estate agent becomes crucial. Our experienced team at Property Lane is here to handle all negotiations with potential buyers, ensuring you get the best possible price for your property. We understand the art of negotiation, balancing the buyer’s needs with your own, and always advocating for your best interests. Our aim is to make the negotiation process as transparent and stress-free as possible, keeping you informed and comfortable with each decision.

Step 8Follow-Up and Producing Results

Seamless coordination to finalise the sale.

Once you’ve accepted an offer, our team will work diligently to ensure all legal and contractual aspects are handled with precision. From organising building and pest inspections to liaising with solicitors, we manage the entire process, so you can focus on your next steps. Our commitment to follow-up continues even after the sale, as we assist with any final details to ensure a smooth transition for both you and the buyer.

Key concerns addressed

01
Timeframes

From the initial consultation to the sale, the process typically takes several weeks, depending on the market and your specific situation. We’ll provide a realistic timeline upfront, so there are no surprises.

02
Costs

We’ll outline all costs associated with selling your property, including agent commissions and  marketing fees, ensuring complete transparency.

03
Inspections

We manage all inspections, taking care to prepare your property and providing feedback after each one. We will work with you to arrange private inspections with qualified buyers and/or open homes.

04
Tenanted Properties

We’ll take care of everything for you when managing the sale process with your tenants including appointments, required forms and regular communication. We apply current legislation and understanding when working with your tenants and property manager ensuring you don’t need to worry about a thing.

05
Communication

You’ll never feel out of the loop. We believe in proactive communication, ensuring you are informed and reassured at every stage.

Ready to take
the next steps

If you’re considering selling your property, we’d love to hear from you. Contact us today for a personalised consultation and let us guide you through every step of the selling process with care, expertise, and attention to detail.

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See what our clients have to say

5.0
Verified review
Seller of house
2 weeks ago
From the first time we met Megan we knew she was the real estate agent for us! Megan’s knowledge was endless and she was always professional and honest. We knew we could trust her advice and the outcome spoke for itself…..we were blown away. We can’t thank Megan enough for all the time and dedication she has given us during that first moment of meeting to that last day of settlement. We absolutely recommend Megan Manly.
Megan Manly
5.0
Verified review
Seller of house
1 month ago
Taylor is an amazing agent….he is professional, detailed, knowledgeable and most importantly, he is a great communicator. Taylor kept us informed all throughout the sales process and successfully sold our property in record time. We would recommend Taylor to anyone looking to buy or sell on the Sunshine Coast.
Taylor Sierp
5.0
Verified review
Seller of house
1 month ago
Taylor was wonderful in all aspects of the marketing and sale my property!! Being a local, he is passionate about the area and is experienced in selling acreage properties. Taylor was always open in communication and genuinely cared about achieving the best for my property and supported me fabulously during the process of my property sale!
Taylor Sierp
5.0
Verified review
Buyer of house
1 month ago
Megan was fantastic to work with during the purchase of our new home. She’s approachable, friendly and clearly experienced and confident in her work. She made the entire buying process a breeze. We really appreciated how relaxed and personable she was throughout. We highly recommend her services.
Megan Manly
5.0
Verified review
Buyer of house
2 months ago
⭐️⭐️⭐️⭐️⭐️ Such a great experience buying our place with Taylor . He’s a genuinely good guy- easy to talk to, honest, and super helpful the whole way through. Nothing was a hassle and he made the whole process feel stress-free! Would totally recommend if you want someone real and reliable
Taylor Sierp
5.0
Verified review
Buyer of house
2 months ago
Jai was with us every step of the way
Jai Barber
5.0
Verified review
Seller of house
2 months ago
Very happy with the agent.
Megan Manly
5.0
Verified review
Seller of house
3 months ago
Jai impressed us when we were looking for a property to purchase previously, it was his tireless effort to help us buy the right property that cemented our decision that he was the agent we needed to sell for us. Jai is professional, knowledgeable and remained approachable at all times.
Jai Barber
5.0
Verified review
Seller of house
3 months ago
Good knowledge of market.Good communication.
Megan Manly
5.0
Verified review
Seller of house
3 months ago
I had an excellent experience with Jai from property lane. His high level of communication made the whole process simple and easy to understand. Jai was knowledgeable, reliable, and went above and beyond to make sure everything ran smoothly. The service exceeded my expectations — highly recommend!
Jai Barber
5.0
Verified review
Seller of house
3 months ago
Would certainly get him again
Jai Barber
5.0
Verified review
Seller of house
3 months ago
Thank you Serena! Your assistance & support selling my family's property was invaluable! You were expedient with answers to my questions but also thoughtful, checked in to make sure I was comfortable with how the selling process was progressing. Your friendly & approachable style makes everyone feel at ease, but your business & marketing brain shines through when you resolve problems, see potential & get things done! My experience with Property Lane is the reason I recommend you & your team!
Serena Lee

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